If you are thinking to make out some digital strategies for 2019-20 then you must not ignore the potential of email marketing. Email gives a direct opportunity for marketers to communicate with their potential customers. Yes, it’s true that it may not get as much love as other marketing channels i.e. social media marketing, but it is still an effective way to get leads and conversion.

Marketers, who are using email marketing as one of their email marketing solutions, must adopt the top trends of email marketing that will give you the opportunity to reach your audience. Below are some email marketing trends that you can follow to get more results on your investment.

1. Integrate Your Email Marketing with Other Channels

If you are thinking that email marketing is not worthy of your marketing campaign then you can integrate it with other channels of your campaign. These channels are:

• Social media integration
• Blog integration
• Analytics integration
• Search engine optimization

These integrations will give a boost to your email marketing strategies.

Consider Artificial Intelligence

If you are not considering the AI in your marketing campaign then you are left behind with respect to other marketers. Artificial intelligence is handling most of the tasks like email scheduling, list building, content creation, email automation, send personalized mail, etc., and this can be done in less time. This can boost your engagement rate and provide better visibility to your brand.

Quality Content Still Matters

Content matters a lot in email marketing campaigns too. Interactive content can attract your audience very well. Design your email content in a way that allows users to interact with your brand. Attach some images, videos, links, quizzes with your mail that can educate your customers about your services in an entertaining way and they will start to take interest in your services.

Implement Privacy Policies

To prevent your data from cybersecurity is most important for both the marketers and the audience. You need to implement privacy policies in your email marketing campaign. It builds the trust of your customers and they will not be afraid to share their information with you. Explain your subscribers that why you needed their information and what you will do with that.

Use Hyper-Personalization

You need more personalization to send your emails to your readers. It can help you to make a real connection with those. For this, you can create personalized content that is modified according to buyers’ persona. You can send different images and product offers according to your different customer’s interests. This will give you high opening rates.

Mobile-Friendly Emails

Most of the people use their cell phones to check out their emails. And this data is increasing day by day. Almost 62% of email opens through cell phones.

So, make sure that you are sending mobile-friendly emails to your audience. Maintain a size that is prescribed for email (102 KB in size). This will increase your email opening rates.

Email is the best way for communication, interaction, to build a connection with audience and to nurture leads, etc. Email marketing is effective, but these trends can make it more effective. Adopt these trends for email marketing campaigns and pay attention to these to make your campaign successful.