Different email marketing campaigns can have different goals to achieve such as growing subscribers list, generating leads, etc. but marketers should learn about some important metrics that help measuring the success of campaign. There are some best practices we use in every email marketing campaign we run but it is not sufficient enough until we check our efforts by measuring the results of the campaign.

There are a number of email marketing metrics available to measure your campaign. Some of these should be known to every email marketer, we are going to share here top 10 essential metrics your campaign should be measured on.

1. Open Rate

Open rate is a renowned and vital email marketing metric that should be used by every email marketer to track the performance of campaign. Open rate shows how many emails have been opened from the total emails sent. It gives you insights about the effectiveness of your subject lines.

2. Click-Through Rate (CTR)

CTR shows how many subscribers clicked on the links you inserted in your emails. If you included a link to an offer, CTR would help measure what percentage of subscribers has clicked on that link. You should place your links with noticeable CTA buttons to increase the CTR.

3. Conversion Rate

Conversion rate shows how many people who clicked on your link have been actually converted or performed a specific action you want. Conversion rate made it easier to determine what ROI you are getting from your email marketing campaign.

4. Bounce Rate

Bounce rate determines the percentage of email addresses in your subscriber list that didn't receive your email. It has two types; soft bounces occur due to temporary problem at recipient’s server while hard bounces occur due to invalid or non-existing email addresses. It shows you the quality of your email lists and helps clean it.

5. Unsubscribes

Unsubscribe rate can be easily measured in your ESP. It shows you how many people unsubscribed after receiving your email. A high number of unsubscribes shows something is wrong with your email marketing campaign which you need to resolve.

6. Spam Score

Spam score is an important metric which you should check every time before sending emails to your subscribers. It determines the quality of the email. If your emails will go into the spam box, then tracking all the other metrics will be of no use.

7. Forwarding/Email Sharing Rate

Forwarding rate or email sharing rate is simply the measurement of how many recipients either forwarded your mail or shared it using social sharing buttons. It is also a helpful metric to track which shows you percentage of subscribers that are endorsing your emails.

8. Revenue Per Email

Although, you can check the ROI to find out the overall return on investment of your campaign; revenue per email is a metric which shows you the success of individual emails. With this, you can easily find out which email performs best.

9. Revenue Per Subscriber

This metric help you track how much revenue each subscriber generates for you. It gives you the ability to determine which segments of your subscribers perform great in terms of revenue and which aren’t.

10. List Growth Rate

List growth rate is another important metric you can use to find out at what rate your email list is growing. You should aim at the ways to continually grow your list in order to expand your audience and reach.

So, these were the top email marketing metrics which every email marketer should track and analyse for their campaign’s success. These metrics will help you find out the adjustments you need to implement in your strategy and creating a successful email marketing campaign.