Email marketing is a nice way to promote and sell products online but what after building your email list? What types of emails you will be sending to your subscribers? You need to know about the interest of your subscribers and what they really want to receive in their inbox.

It is not necessary that all contacts in your email list want to receive the same type of content. You might need to segment the list as per the interest and type of subscribers. Some of them might like promotional emails and some might like product emails. This is why you need different types of emails.

To make your email marketing effective, you should send different content in the emails and do not repeat the same type of emails too frequently. There are multiple types of emails you can send to your list. Below we’re sharing 7 powerful types of emails you can start using in your email marketing.

1. Welcome Emails

Welcome emails are sent to your new subscribers who recently opt-in to your list. It’s a simple email that welcomes the subscriber and has some basic details. Sending these emails is essential as welcome emails receive a higher open rate than all other types of emails.

2. Newsletter Emails

While the newsletter email is the most common type of email which is used by marketers, it’s still a useful and effective way in email marketing. 90% of people prefer to receive company updates via email and newsletter emails are a nice way to send weekly updates to subscribers.

3. Special Offer Emails

Promotional or offer emails can contain any discount offer, coupon or special deal for your subscribers. It’s a good idea to send offer emails to your most valued subscribers on a timely basis. These types of emails receive higher open rates and offering such exclusive deals help increase conversions.

4. Request Emails

Request emails are a way to ask something in return after delivering value to your subscribers. You can send review request emails as having multiple online reviews of your product is important. You can also send testimonial request emails and feedback request emails to your list.

5. New Product Emails

Whenever you launch or about to launch a new product or service, let your subscribers know about it at first. Sending product announcement emails is the best way to do this. It is also a great way to boost the sales of your new product.

6. Abandoned Cart Emails

It is a very important type of email which is mostly used by e-commerce businesses. Abandoned cart emails are very effective in recovering the lost sales and could convert around 10% of people into customers. Such types of emails have higher open rates and clickthrough rates.

7. Curated Content Emails

A collection of high-quality content that is related to relevant topics is called curated content and it can be sent to your email list on a regular basis. You just need to pick a topic and find relevant content which you can send to your subscribers. The content should be qualitative and provide value to the reader.

In a successful email marketing strategy, you need to gain new subscribers as well as convert subscribers into customers. You should start sending different types of emails to your subscribers so that you can make your email marketing more powerful and effective.